What do Air Wick, d-CON and Sani-Flush have in common? They are just a few of the 30+ power brands produced by the humongous conglomerate known as Reckitt Benckiser (RB for short). I’m focusing on Air Wick today as, once again, I am incensed by their continued false ad campaigns. Inspired by the latest blast by Truth in Advertising, I did some more digging. I wanted to know how a product that contains Dipropylene glycol monomethyl ether, Hexyl salicylate and a chemically derived camphor was getting away with it. Easy. They don’t list the ingredients on the label. None of their products do. Instead, they refer you to their website where you’ll find all the ingredients conveniently entitled “fragrance components” – wow. What’s more, RB has the nerve to claim that their Air Wick products “help people lead healthier lives” – really? I guess they’re counting on consumers ignoring the product ratings from EWG (Environmental Working Group) which has given every one of Air Wick’s 104 products a D or an F (scale of A to F) with warnings like: “Potential for skin irritation/allergies/damage; acute aquatic toxicity; nervous system effects.” So here’s my annual Buyer Beware reminder: There is no regulation for the terms fragrance, natural or pure. Branding pros can slap that on a label with no accountability. When in doubt, avoid anything with the word fragrance. Ditto the word scented. Never buy anything that doesn’t list the ingredients on the label. I use authentic essential oils daily and have for years but whether it’s oils, herbs or supplements – know your source and use wisely.