What do Air Wick, d-CON and Sani-Flush have in common? They are just a few of the 30+ power brands produced by the humongous conglomerate known as Reckitt Benckiser (RB for short). I’m focusing on Air Wick today as, once again, I am incensed by their continued false ad campaigns. Inspired by the latest blast by Truth in Advertising, I did some more digging. I wanted to know how a product that contains Dipropylene glycol monomethyl ether, Hexyl salicylate and a chemically derived camphor was getting away with it. Easy. They don’t list the ingredients on the label. None of their products do. Instead, they refer you to their website where you’ll find all the ingredients conveniently entitled “fragrance components” – wow. What’s more, RB has the nerve to claim that their Air Wick products “help people lead healthier lives” – really? I guess they’re counting on consumers ignoring the product ratings from EWG (Environmental Working Group) which has given every one of Air Wick’s 104 products a D or an F (scale of A to F) with warnings like: “Potential for skin irritation/allergies/damage; acute aquatic toxicity; nervous system effects.” So here’s my annual Buyer Beware reminder: There is no regulation for the terms fragrance, natural or pure. Branding pros can slap that on a label with no accountability. When in doubt, avoid anything with the word fragrance. Ditto the word scented. Never buy anything that doesn’t list the ingredients on the label. I use authentic essential oils daily and have for years but whether it’s oils, herbs or supplements – know your source and use wisely.
No surprise here but it bears repeating. From the February issue of O Magazine: “A 2012 study published in the journal Environmental Health Perspectives, which looked at chemicals found in more than 200 common household products ranging from laundry detergent to hand sanitizers, found that air fresheners were among the highest in levels of synthetic fragrances. You’re better off filling your house with natural scents, like real rosemary.”
For my suggestions on natural cleaning products click here and for my tips on using orange essential oil in your home click here. As always, thanks for your efforts in keeping life clear!