Air Wick-ed Buyer Beware

PhotoGrid_1535683158903.jpgWhat do Air Wick, d-CON and Sani-Flush have in common? They are just a few of the 30+ power brands produced by the humongous conglomerate known as Reckitt Benckiser (RB for short). I’m focusing on Air Wick today as, once again, I am incensed by their continued false ad campaigns. Inspired by the latest blast by Truth in Advertising, I did some more digging. I wanted to know how a product that contains Dipropylene glycol monomethyl ether, Hexyl salicylate and a chemically derived camphor was getting away with it. Easy. They don’t list the ingredients on the label. None of their products do. Instead, they refer you to their website where you’ll find all the ingredients conveniently entitled “fragrance components” – wow. What’s more, RB has the nerve to claim that their Air Wick products “help people lead healthier lives” – really? I guess they’re counting on consumers ignoring the product ratings from EWG (Environmental Working Group) which has given every one of Air Wick’s 104 products a D or an F (scale of A to F) with warnings like: “Potential for skin irritation/allergies/damage; acute aquatic toxicity; nervous system effects.” So here’s my annual Buyer Beware reminder: There is no regulation for the terms fragrance, natural or pure. Branding pros can slap that on a label with no accountability. When in doubt, avoid anything with the word fragrance. Ditto the word scented. Never buy anything that doesn’t list the ingredients on the label. I use authentic essential oils daily and have for years but whether it’s oils, herbs or supplements – know your source and use wisely.

Shining Review for Wisdom Cards

wisdom card mapA 5-star rating just in from a new customer in Maryland. “I love the cards! Each photograph is beautiful and fresh and the words apply to various things in your life. Simple ideas for changing your living space. Very nice quality and such a unique deck idea!”  Thank you, Anjali. Happy to know the cards are now shining in MD! View more comments and photos from the ACP Wisdom Card deck.